OAKDALE CAPITAL

Brand Guidelines

Brand Guidelines

Brand Guidelines

Everything you need to use the Oakdale Capital brand correctly - colors, typography, logos, and usage guidelines.

Brand Overview

We want to make it easy for you to use the Oakdale Capital brand while respecting our guidelines and ensuring consistency. These guidelines have been developed so that all publications reflect the same unified brand that inspires confidence and trust.

ABOUT OUR COMPANY

Oakdale Capital is built on the foundation of generating wealth and accelerating growth for our investors. Through strategic acquisitions, meticulous asset management, and timely dispositions, we are committed to not just meeting but exceeding investment expectations. Our mission is supported by a disciplined investment strategy focusing on core plus and value-add multifamily assets.

Colors & Typography

Brand Green

Brand Green

#2ED681

Dark Navy

Dark Navy

#182432

Light Grey

Light Grey

#EDEDF4

White

White

#FFFFFF

Lota Grotesque Alt 2

Lota Grotesque Alt 2

Lota Grotesque Alt 2

Lota Grotesque Alt 2

Lota Grotesque Alt 2

PRIMARY FONT

PRIMARY FONT

Headlines, Titles, Display

Figtree

Figtree

Figtree

Figtree

Figtree

BODY FONT

BODY FONT

Body Copy, Descriptions, UI

Inter Tight

Inter Tight

Inter Tight

Inter Tight

Inter Tight

DATA FONT

DATA FONT

Numbers, Data, Captions

Logo Download

Our logo is the cornerstone of our visual identity. There are rules for its application, but we have created alternate formats that allow you to apply the Oakdale Capital mark in a consistent manner, while continuing to reinforce its recognition. Always download one of these approved logos — do not alter or recreate.

Our logo is the cornerstone of our visual identity. There are rules for its application, but we have created alternate formats that allow you to apply the Oakdale Capital mark in a consistent manner, while continuing to reinforce its recognition. Always download one of these approved logos — do not alter or recreate.

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Do’s and Don’ts

Do’s

Do’s

Use the logo in its original proportions and approved color versions.

Use the logo in its original proportions and approved color versions.

Maintain clear space around the logo equal to the height of the wordmark.

Maintain clear space around the logo equal to the height of the wordmark.

Use Lota Grotesque Alt 2 for all headlines and brand-forward communications.

Use Lota Grotesque Alt 2 for all headlines and brand-forward communications.

Use the reversed white logo on dark navy or photographic backgrounds.

Use the reversed white logo on dark navy or photographic backgrounds.

Don’ts

Don’t stretch, distort, or alter the logo’s proportions in any way.

Don’t stretch, distort, or alter the logo’s proportions in any way.

Don’t use unauthorized colors, gradients, or shadows on the logo.

Don’t use unauthorized colors, gradients, or shadows on the logo.

Don’t place the logo on backgrounds that reduce legibility or contrast.

Don’t place the logo on backgrounds that reduce legibility or contrast.

Don’t recreate the logo using other typefaces or hand-drawn elements.

Don’t recreate the logo using other typefaces or hand-drawn elements.

CLEAR SPACE — Maintain the full width of the letter “C” in "Capital" on all sides of the logo.

DO NOT — Modify or adjust the approved logo color palette or relationship.

DO NOT — Use alternate fonts or change kerning or leading.

DO NOT — Use alternate fonts or change kerning or leading.


Past performance is not indicative of future results. Any reference to performance reflects historical data as of the stated date and may include both realized and unrealized investments. Certain statements herein may constitute forward-looking statements and involve known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially.

Past performance is not indicative of future results. Any reference to performance reflects historical data as of the stated date and may include both realized and unrealized investments. Certain statements herein may constitute forward-looking statements and involve known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially.

Past performance is not indicative of future results. Any reference to performance reflects historical data as of the stated date and may include both realized and unrealized investments. Certain statements herein may constitute forward-looking statements and involve known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially.